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BODUM
A Switzerland-based manufacturer of household appliances, table service, and utensils featuring Scandinavian design. Led by Jorgen Bodum, who, together with other members of the Bodum family, continues to control 100 percent of the company founded by his father, Peter Bodum, the firm has long been synonymous with its Santos and other vacuum-type coffee makers. Since the early 1980s, however, Bodum has diversified its product range to cover nearly all aspects of table service.
The
company's products include both vacuum and "French press" coffee
makers, tea pots, presses and kettles, silverware, coffee, tea and
drink glasses, china, serving and storage items, and kitchen utensils.
The company also has its own branded line of teas.
Most of Bodum's designs are created by Carsten Jorgensen, Bodum's longtime director of design; the company has also hired outside designers from time to time. In addition to designing and producing its products, Bodum operates an international retail store network, with nearly 20 stores in ten countries. The company's products are also sold through third-party retailer channels. Bodum's sales in 2001 were estimated to be CHF 200 million.
